Mission Statement
Jan-Pro’s mission is to be the commercial cleaning company of choice for customers and potential franchisees. We will treat our clients as we treat each other: with respect, integrity and honesty. We will strive to maintain an atmosphere of education and innovation within our organization.
Integrated Marketing
Integrated Marketing Communications Case Studies
Monster Energy Company Analysis
In the 1930s, Hubert Hansen and his sons started a business to sell fresh non-pasteurized juices in Los Angeles, California. In the 1970s, Tim Hansen (the grandson of Hubert) developed and marketed a variety of sodas and juices, under the Hansen's label. The company became Hansen's Juices, and later The Fresh Juice Company of California. The company filed for bankruptcy in 1988, and was acquired by the California CoPackers Corporation and renamed Hansen Natural Company. In 2012, shareholders agreed to change the name of the company from Hansen's Natural Corporation to Monster Beverage Corporation, under the new ticker MNST (“Monster Beverage Corporation 2013 Annual Report”, 2013).
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